The art director in me let out a squeal of excitement when I opened the package which arrived all the way from London, revealing ARgENTUM Apothecary la potion infinie inside. Not only was the packaging gorgeous, la potion infinie is a beautiful product — 99.5% from natural origins and comprising of Silver Hydrosol & DNA HP, it is a super hydrating, restorative, anti-age cream.
Upon opening the jar of la potion infinie, I was readily taken by its sublime content. This cream is sophisticated both in texture and fragrance. In just one application, I could see an immediate firming and tightening of skin. This luxurious cream glided on my skin, was absorbed easily and gave an overall improvement to my complexion. I kid you not, my eyes weren’t playing tricks on me when I noticed that my nasolabial lines appeared much less visible. My face looked fortified and brighter right away, I couldn’t believe it myself. When I touched my skin though, it felt somewhat greasy but it didn’t look that way at all in the mirror. No reflective shine, just a soft even dewy finish. How very strange, eh? Just like the mysterious illustrations that are part of ARgENTUM’s branding; I love them a lot, by the way. Whoever designed this did a fantastic job!
Truth be told, I wasn’t planning to use this cream extensively at first and a quick sample would’ve sufficed. Primarily because I found the fragrance to be a tad too musky for my personal liking and I felt that this cream would be more appropriate for a guy. This product has been designed for both men and women, so the fragrance reflects that. But I was genuinely impressed by the way it made my skin look. The more I used it, the smoother my skin appeared. Again, it couldn’t be my eyes playing tricks on me, could it? I hafta say, I got hooked.
So I took another look at the core ingredients in la potion infinie to find out how it did what it did. From the brand’s website, I gleaned the following:
Silver Hydrosol regulates skin flora with its natural anti-bacterial properties. DNA HP promotes cell regeneration, crucially the production of collagen and elastin and reduces lipid peroxidation. Its high molecular weight results in excellent absorption, enabling optimum hydration. This synergetic action results in tissue regeneration and acts as a powerful antioxidant – a bioactive formula, delivering a new experience for a visibly healthier complexion.
la potion infinie is so incredibly healing that it can be used on any part of the body too. Silver Hydrosol has been used in the treatment of acne, psoriasis and rosacea, so applying it on the skin will have a soothing effect and may assist in the healing process for minor cuts and wounds. Furthermore, this cream can also be used around the eye area because it contains caffeine, which reduces the lipid level under and around the eye and delivers moisture whilst being non-comedogenic (non pore-clogging).
I also found out that the jar that la potion infinie comes in isn’t a regular jar either. It’s a patented protective violet glass that works by blocking the complete spectrum of visible light with the exception of the violet light. This unique combination offers optimal protection against the damaging processes that are released by visible light, thus prolonging life span and potency of products – once opened this cream has to be used within 8 months.
Despite my initial reservation towards the fragrance, I AM SOLD and will continue using la potion infinie.
A card came attached with my package. It’s SAGE, one of the twelve ARgENTUM’s brand personas – they go on an odyssey together and arrive to la maison, the heart and mind of ARgENTUM. A place of excellence where passionate souls would come together to contribute, enhance and enrich. Such a lovely story that tickles the imagination! The SAGE is represented by an illustration of an owl perched on an open book with a three-leaved sage, with the moon was at the background. The message which the SAGE embodies is:
“Through observing truth you will attain enlightenment from inner wisdom and without attachment. Focus on the power of nature and share your esoteric knowledge.”
Very nice. I highly encourage that you visit the ARgENTUM Apothecary website, have fun exploring and immerse yourself in this beautiful story.
la potion infinie is available at ARgENTUM Apothecary for £147.00 (70ml jar).