Breast Cancer Awareness Campaign [1]

15 Sep 2011

Oh, the female breasts. Men love ’em, women obsess over ’em. When they’re small, you wish for themkto be bigger. When they’re big, women flaunt them and show off cleavages proudly like a feminine badge. Clearly, breasts are a big deal. What’s an even bigger (and much more serious) deal? Breast cancer.

As you may or may not already know, Breast Cancer Awareness month takes place in October every year and this year I am super duper honored to be appointed as an ambassador for the Estée Lauder Global Breast Cancer Awareness Campaign. *WOOT* :) :) :)

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Now, breast cancer is not something to be taken lightly. Yes we all have heard the words “breast cancer” tossed around everywhere but what exactly is breast cancer?? Breast cancer is an uncontrolled growth of breast cells. The term “breast cancer” refers to a malignant tumor that has developed from abnormal cells in the breast.[via]

Breast cancer is the most common cancer among women in Singapore. 1 in 17 women develops breast cancer in her lifetime.[via] Worldwide, breast cancer is the second most prevalent cancer and is the most common cause of cancer related deaths among women. I hate to break it to you… if you’re female, then you are definitely at risk. :( So I want to emphasize that early detection is crucial.

It is never too early to find out; the earlier you detect any breast anomaly, the quicker you can seek medical attention. Breast self-exam should be part of your monthly health care routine, and you should visit your doctor if you experience breast changes. I will write more about how to perform breast self-examination at home in another post.

Singapore's Hottest Celebrity Blogger | Breast Cancer Awareness

I am proud to be an ambassador and pledge my support for the Global Breast Cancer Awareness Campaign this year. Over the next few weeks, I will be sharing informative content pertaining to this topic on my blog. And probably some entertainment content too, if I can get around to it (so that I can include my male readers; there are guys reading this blog too right? Right? I know you guys luv boobs. Kekeke.) I hope that you, my blog readers, will join me in pledging your support on this campaign. Every little effort counts and together we can make a difference in finding a cure in our lifetime. Uhm, that would be NOW.

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Here’s a little tidbit for you: The pink ribbon, the ubiquitous worldwide symbol of breast health and breast cancer awareness, was created by Evelyn H. Lauder in 1992. Estée Lauder has been very actively involved in raising awareness about the importance of breast health and advocating early detection. Since 1993, the Estée Lauder brand has also donated more than $8 million to The Breast Cancer Research Foundation®. The mission of The Breast Cancer Research Foundation® is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health.

Sorry I look all gross and icky in the video coz it was one muggy afternoon. My bangs were sticking on my forehead and it didn’t occur to me at the time that I should’ve turned the aircon on – d’oh. I could only wish I had breeze blowing in my hair or sumthin’. :x Tis all good, tis all good. :)

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