Artisanal Perfumery PureDistance Arrives At Singapore

22 Nov 2017

“A novel is a work of poetry. In order to write it, one must have tranquility of spirit and
of impression” said Fyodor Dostoevsky.

We were delighted to be presented with the opportunity to interview an inspiring individual in the world of perfumes: Mr. Jan Ewoud Vos. He is the founder and creative director for PureDistance, an artisanal perfumery from The Netherlands. Drawing inspirations from art, to music, movie and postmodernism, his insights span beyond fragrances and the perfumery business. Through our interview, we got a glimpse of his philosophy – of quality over quantity, and why less is better than more.


Crisp White Cotton Shirt – Dress It Up, Dress It Down

20 Sep 2016

Because I had to clock in daily at an office for a consulting project not long ago, I took a hard look at my wardrobe and realized that in recent years I no longer owned any corporate wear or proper “work” outfits. I did have a couple of white button downs, but I’d style them casually (ie. with jeans) and wear them on my days off (which was, like, most of the time – kinda sorta; self employment yo!).

A white cotton shirt, aka button down, is a classic staple item to have in anyone’s wardrobe though and it doesn’t hurt to stock up on a few quality ones. Whether you’re attending an important business meeting or going to happy hour with the team, a white cotton shirt is versatile enough to be styled up or down.

UNIQLO Women Denim Long Sleeve Shirt / Ally Fashion Zip Detail Blazer / Tamara Mellon Fringe Skirt Short / TOTEM SALVAGED Leopard Printed Cowhide Tote / Tory Burch Robinson Watch, Special Edition, Gold-Tone/Lapis / Gorjana Arrow Ear Climbers / CHANEL. ILLUSION D’OMBRE VELVET – COLLECTION LES AUTOMNALES. Long Wear Luminous Matte Eyeshadow / Nars Audacious Lipstick Fanny Rich Berry / Lancome Le Crayon Khôl EyeLiner / Molton Brown Pink Pepperpod Hand Cream


MDIS Fashion Graduate Show 2015

29 Nov 2015


I was invited to the inaugural MDIS Graduate Fashion Festival a couple months back, a one-night-only fashion show at the National Design Centre. The concept of “Maze” was the evening’s theme and metaphor for the students’ creative journey, from the marked entrance – the start of their collection/marketing project, through branches and alleys – the various stages of the development process; to the achievement of the goal – the successful completion of their collections and projects. This was the theme of the entry exhibition where guests could immerse themselves in a 5-stage journey, namely research, conceptualisation, execution, deadline and completion.


While there was an exhibition by the Fashion Marketing and Branding students, the student Fashion Show was a highlight of the evening with 6 graduating students sending their collections down the runway.