Atelier Swarovski Goes Avant Garde for Spring Summer 2014

For Spring Summer 2014, Atelier Swarovski has collaborated with Maison Martin Margiela to create an avant-garde seasonal collection which is characterised by a futuristic, asymmetric beauty. Inspired by the jewelry pieces from the Maison’s latest haute couture collection, each design combines Margiela’s clean and innovative style with the sparkling purity of crystal.

I am simply foaming at the mouth at these lovely pieces – necklaces, bracelet, earrings, ring – and straight into my wish list they go.

The seasonal collection by Maison Martin Margiela (along with House Collection and other designer collaboration pieces – Christopher Kane and Juan Carlos Obando, will be launched in selected Swarovski stores and independent retailers worldwide in March 2014. In Singapore, they are available at the Swarovski Marina Bay Sands store.

Additionally, Swarovski is also supporting Angles of Incidence, an art installation/travelling exhibition that’s presently on exhibit for three months in the Singapore Botanic Gardens. Angles of Incidence explores the universal themes of heritage and memory to promote cross-cultural interaction and understanding between the Singapore and United Kingdom communities.

The installation explores the idea of shelter and forms a narrative together with the community, around the iconic 80-year old Kapok Tree. A result of the 2013 “Artist-in-Residence Exchange PRogramme” featuring Singapore artist-architect Randy Chan and British artist Philippa Lawrence, Angles of Incidence comprises a family of reflective elements that creates a dynamic relationship between the installation and its environment. Swarovski crystals are used as a creative ingredient and intricately set into the structures, which allow visitors to observe a kaleidoscopic effect of the light and to experience the Singapore Botanic Gardens in an entirely new way. This intimate space also aims to invite and inspire visitors to appreciate the reflect on the self and nature.