This autumn, Parisian designer Isabel Marant has collaborated with H&M to create a wardrobe of must-have pieces inspired by her signature style. Coming this 14 November, 2013, in around 250 stores worldwide and online, the Isabel Marant x H&M collection will feature clothing and accessories for women, teenagers, and for the first time by Isabel Marant, a collection for men.
Photo courtesy of H&M.
Creating wearable looks with attitude is the philosophy behind Isabel Marant’s collection for H&M: real clothes that capture the moment. Picking up the most beloved and iconic pieces from her career, Marant has put together an eclectic wardrobe of must-have urban staples with trademark Parisian flair. Everything a contemporary woman needs is included, from tees to sweatshirts, from tailored outerwear to dresses, from chunky knits to sexy boots and bohemian accessories. Everything goes with everything because Isabel is convinced that style is all about individual attitude. She encourages the wearer to interpret, freely.
What I previewed at the H&M showroom is a collection made up of an eclectic mix of boho elegance and rock ‘n’ roll insouciance. The spirit is quintessentially Marant: mannish tailoring – coats and jackets with strong shoulders and cocooning cuts – is featured alongside skinny trousers, sweatshirts, loose blouses, floaty dresses and textured knits. Embellishment adds nuance: tie-dye prints on trousers and blouses, western piping on lean trousers. Skinny and cropped leather trousers have an assertiveness that is softened by looped-knitted pieces.
In the accessories department, boho accents are abound. Marant’s signature beaded chains, skinny scarves and long metal belts mix with bangles, bracelets and earrings. Footwear includes cone-heeled soft boots and a pair of very Parisian high-heel pumps. The collection oozes the same ease and taste for embellishment that has won Isabel Marant a dedicated following. In this ground breaking collaboration with H&M, these clothes are made available, for the very first time, to a wider audience of all ages. With its energetic spirit and lack of style dogmatism, it is a celebration of the individual.
Some items I spotted and faved:
More ways to style the Isabel Marant x H&M items:
Photo courtesy of H&M.
“What inspires me?” Marant asks in this video about the collaboration. “It can be the gesture of a woman in the street; it can be a stain on the carpet. It’s things that surround me that help me understand what I have in my head.”
The Singapore H&M flagship store on Orchard Road opens 8AM on 14 November. Will you be queuing up? Which items are you hoping to get?